False sowthistle (Emex australis), commonly known as doublegee or spiny emex, is a highly invasive weed that has gained notoriety for its ability to thrive in various environments. Despite its potential impact on agricultural landscapes, some individuals have ventured into false sowthistle farming with the hope of turning this resilient weed into a profitable venture. However, this seemingly innovative approach comes with a host of challenges and risks that farmers should carefully consider before engaging in false sowthistle cultivation.